What does the 'W' in 'WAV' indicate in hair products?

The 'W' in 'WAV' refers to wavy or curly texture. This terminology is commonly used in the beauty and hair care industry to indicate products specifically designed to enhance and maintain curls or waves in the hair. These products often contain ingredients that help define curls, provide moisture, and reduce frizz, helping to achieve a more pronounced wavy or curly look.

Understanding texture descriptors is crucial for selecting the right products for styling. Products labeled with 'WAV' are formulated to complement the natural shape of wavy or curly hair types, catering to their specific needs—like hydration and curl definition—allowing individuals with these hair textures to enhance and embrace their natural beauty. This is especially important since using the wrong type of product can lead to undesired results, like weigh-down or lack of definition in the curls.